Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible. - Don Norman
Some of my competencies include:
Creating and delivering personas
Storyboarding
Usability testing
Creating customer journey maps
Brainstorming
Creating user flows
Delivering sitemaps
Delivering low-fidelity and high-fidelity prototypes
Creating interactive prototypes
Iterative testing
What are the key factors of great UX?
Useful - provides a purpose for its intended audience
Usable - enables users to effectively and efficiently achieve their end objective
Findable - ensures that the product and its contents are easy to find
Credible - the ability to trust the product
Desirable - conveyed through branding, image, identity, aesthetics, and emotional design
Accessible - available to users with a full range of abilities
Valuable - delivers tremendous value to both the business and the user
