Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible. - Don Norman
Some of my competencies include:
- Creating and delivering personas
- Storyboarding
- Usability testing
- Creating customer journey maps
- Brainstorming
- Creating user flows
- Delivering sitemaps
- Delivering low-fidelity and high-fidelity prototypes
- Creating interactive prototypes
- Iterative testing
What are the key factors of great UX?
- Useful - provides a purpose for its intended audience
- Usable - enables users to effectively and efficiently achieve their end objective
- Findable - ensures that the product and its contents are easy to find
- Credible - the ability to trust the product
- Desirable - conveyed through branding, image, identity, aesthetics, and emotional design
- Accessible - available to users with a full range of abilities
- Valuable - delivers tremendous value to both the business and the user
