Great design is timeless; bad design changes every year.
‣
‣
What is great design?
- It communicates visually.
- It solves users problems.
- It is informed by data.
- It challenges the status quo.
- It never loses sight of the bigger picture or the minute details.
- It isn't obfuscated by pretentious jargon.
- It gets out of the way.
- It takes courage and truth.
Disclaimer:
Figma has become one of my favorite tools! 🙃
A Better Email App (oftentimes, it isn't about what you add, but what you take away)
What's the big deal between good and bad design?
In good design, form always follows function. Always. When Louis Sullivan coined the phrase, he was referring to architecture and industrial design, but the same system of gathering information and requirements to inform the aesthetics is equally applicable to product design.